Televizija, Promocija Ili Smrt Knjige
Television – Promotion Or Death Of The Book

Summary/Abstract: The text begins with the idea that in the era of expansive mercantilism the book as a literary master peace is treated as a merchandise. In this situation, the book desperately needs a promotion if it is to be insulated as a notable piece. But in the case of book promotion, television, one of the most powerful media, is indicated as a two function media. Due to its nature as a dominant visual media, the position of television is quite opposite to that of book, printed media, which sometimes makes it a very unsuitable media of book promotion. This text attempts to signify the problem of the risk the book resumes in the effort to preserve subsistence of literature.

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