Determinanty i strategie wejścia przedsiębiorstw handlowych na rynki zagraniczne
Determinants and Strategies for Trade Companies Entering Foreign Markets
Author(s): Katarzyna KowalskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
Keywords: internationalisation of enterprises; trade companies; international corporations; strategies of entering foreign markets; cooperation and concentration of enterprises
Summary/Abstract: The paper looks at various forms of internationalisation of FMCG companies. It presents the idea of a trade company going international along with examples of such a company entering the Polish market. The benefits of and circumstances leading to entrance into foreign markets are a particular focus.
Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
- Issue Year: 888/2012
- Issue No: 12
- Page Range: 37-44
- Page Count: 8
- Language: Polish