Creation And Development Of Accent Typeface Forms Of Writing And Their Use In Advertising
Creation And Development Of Accent Typeface Forms Of Writing And Their Use In Advertising
Author(s): Ivana Bulanda, Tomáš KoprdaSubject(s): Social Sciences, Fine Arts / Performing Arts, Media studies, Visual Arts, Communication studies, Theory of Communication, Sociology of Culture, Sociology of Art, Identity of Collectives, History of Art
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Accent typeface writing; 19th century typography; advertising; promotion
Summary/Abstract: The first forms of the accent script were created at the beginning of the 19th century and at that time there was no indication that they would be very popular even in the second half of the 21st century. The reason for their emergence was the first industrial revolution and new requirements for the use of the font. In the 19th century, printers began to print various promotional and promotional prints more intensively and did not have the appropriate font for this type of printing. The article deals with the reasons for the creation of license fonts and the purpose of their use, while examining whether the original function of the font still applies today.
Journal: European Journal of Media, Art and Photography
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 116-125
- Page Count: 10
- Language: English