Kampania profilaktyczno-edukacyjna jako forma profilaktyki uniwersalnej. Na przykładzie ogólnopolskiej kampanii „Bądźmy poszukiwaczami autorytetu”
The Preventive and Educational Campaign as a Form of Universal Prevention: On the Example of the National Campaign “Let’s be the Seekers of Authority”

Summary/Abstract: The article addresses the subject of preventive and educational campaigns as challenges for contemporary social prevention. After the theoretical introduction, the conditions and forms of the universal prevention are characterized, the unique nature of preventive and educational campaigns was discussed, and then an example of the campaign “Let us be seekers of authority”, in which the author has been involved since its inception, was presented. The basic research problem is the question: What is the specificity of preventive and educational campaigns as a form of universal prevention? What are the features and effects of the preventive and educational campaign “Let us be the seekers of authority”? The research method is the analysis of documentation, which was created as a result of the implementation of tasks related to the discussed campaign. The evaluation data and the final report were particularly taken into account. The research results can be divided into two areas: the first concerns the phenomenon of preventive and educational campaigns as a new challenge for social prevention. The second area is directly related to the subject of the discussed campaign, namely: the need to draw the attention of the public to who is a personal model for young people, as well as their identity, relations, who is important to them, to whom they can look for support, as parents and school youth teachers perceive themselves as authorities, as they shape relationships with their children and students. On the basis of the research conducted, it was found that in contemporary youth culture, based largely on the functioning of the media, it is necessary to strengthen authority in the family and school and to shape the relationships of young people with people representing the personal model. The purpose of this article is to describe the conditions and forms of universal prevention and to present one of such prevention campaign.

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