KÜRESELLEŞEN EKONOMİ ORTAMINDA E- TİCARETİN GELECEĞİ
FUTURE OF E-TRADE IN THE GLOBALIZING ECONOMY ENVIRONMENT

Summary/Abstract: E-trade is a new commercial method which is developing in the globalizing World economy environment. It has similarities with the classical commercial method and the same methods are sometimes used, however, e-trade is a novelty which emerges being based on the communication and information Technologies of the era, not an alternative trade model to the traditional trade. It is a method which facilitates the trade by making the trade online in the digital environment with the increase of the internet use in the World. While it has important advantages from the aspect of the seller, e-trade which creates opportunities such as purchasing of the products which consumers cannot reach due to different reasons has started to be used as an important selling channel for the businesses having physical store in a short time and has been added to the marketing and selling activities by many businesses in the World and Turkey. Technological developments have a great impact on the emergence of the e-trade, but, factors such as population of the countries, penetration of internet and mobile communication instruments, providing different payment alternatives and transportation procedures facilitated have been effective in the development process. In this study, it was aimed to identify the regulations needed for protection of the future other than the opportunities obtained thanks to the globalization in regard to e-trade, and strategies which the multi-national companies whose incomes are exhibiting a rising to the maximum level thanks to the e-trade as the most successful actors of this system in the World. At the same time, it is tried to understand the truest policy and strategies for increasing the benefits yielded through the e-trade method by analyzing the results obtained thanks to the e-trade policies of Turkey.

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