Od prirode i kulture do ekokulturnog turizma: studija Parka prirode „Ponjavica” (Pančevo)
From nature and culture to ecocultural tourism: A study of The Ponjavica Nature Park (Pancevo)

Summary/Abstract: In the area of the Nature Park „Ponjavica” (Pancevo, southeastern Banat) protected by the State, there are numerous natural, cultural and artistic resources that are not activated and integrated into a unique tourist product. In order to be actively involved in tourism with positive economic, social, cultural and environmental benefits, there must be an institutionalized memory, awareness of the need to preserve rural cultural identity and established destination management which encourage product development through marketing communications. Therefore, the aim of this paper is to study the interactive relationship between the nature and culture in the protected area. Empirical research is based on the case study of the protected nature park „Ponjavica”, within which various methods of scientific research were applied: the method of observation in natural circumstances without the participation of observers, desk research of the research projects realized by Association of Environmentalists „Ponjavica” as a representative of the interested civil society sector, as well as an analysis of the content of existing public policy documents and the management of natural and cultural heritage of the Nature Park „Ponjavica”. Th e results of the research show that the protected ecosystem cannot be viewed as isolated and separate entity, but only as a part of the environment created by man, so that the awareness of this interaction between nature and culture is the most important assumption of a more efficient and effective scientific and practical approach to the sustainable development of protected area and building the identity of an ecocultural tourism destination.

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