Competitive Intelligence In Business Cover Image

Конкурентно разузнаване в бизнеса
Competitive Intelligence In Business

Author(s): Valentina Makni, Yordan Ivanov, Yuliyan Narlev, Tsanko Ivanov
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна

Summary/Abstract: The present study aims at tracing out and analyzing the theoretical and practical aspects of competitive intelligence in the context of a considerably complicated in recent years competitive environment. There are consecutively considered the evolutionary aspects, the competitive intelligence cycle and some of its contemporary dimensions. The author seeks to synthesize and to demonstrate interrelations between the proper use of this modern, very useful instrument and the improved process of management decision-making through accurate forecasting, early warning and control over trends.

  • Issue Year: 89/2018
  • Issue No: 1
  • Page Range: 148-197
  • Page Count: 50
  • Language: Bulgarian