Pozyskiwanie i obsługa klienta w usługach edukacyjnych
Acquisition and Customer Service in Educational Services

Summary/Abstract: The need to secure your future is one of the basic human needs [Perek-Bialas, Rószkiewicz 1999, p. 11]. In the twenty-first century man as a social unit seeks to obtain at once a higher position in the group, environment, family and professionals. He wants to develop their skills, interests and competencies. The desire to acquire knowledge is also associated with changes in the labor market and unfavorable in the long term demography. People who are educated tend to have better jobs and therefore higher earnings. It is better to protect your health and your loved ones. Employers appreciate the trained staff and therefore education of citizens should be an important point in the social policy of the modern state. Opportunities present world give a lot of solutions to facilitate the obtaining a higher position. One such element, expanding horizons allowing to gain new knowledge in higher education, are professional trainings. The current market is full of all kinds of proposals for courses, workshops, meetings, trainings from every area of life and learning. Each educational unit wants to attract potential customers with their off er. So the key point is how you can make the customer choose the off er your company and recommending their friends, contractors or business partners as well as what needs to be done that he finally come back to you many times?

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