Koncepcja utworzenia platformy internetowej dla portów jachtowych
The Concept of Creating the Internet Platform for Yacht Ports

Summary/Abstract: The purpose of this article is to present the concept of creating the Internet platform for yacht ports. Based on previous research conducted in selected yacht ports and marinas in Poland, the problem of the lack of unified information presented on the websites of yacht portswas formulated. The existing situation has a negative impact on the image of ports and, consequently, on their development. It is also a difficulty in obtaining information by both sailors and other entities participating in tourism. The unified formula provided by the Internet platform can be a solution to this problem, and the results of the research presented in the article fill the research gap in this area. While conducting the research, a questionnaire method, website exploration and the Business Model Canvas were used.

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