Social media – nowy paradygmat marketingu bankowego
Social Media – a New Paradigm of Banking Marketing

Summary/Abstract: The Internet has become a key communication channel, which has contributed to changes in communication with clients in order to meet their needs. The main goal of submitted paper is to present the concept of a new paradigm of banking marketing based on social media.The basis of the article preparation was the analysis of literature in the marketing area, management brand and customer service. The characteristics and role of social media incommunication with banks has been described.

• Details
• Contents