Modele mentalne przedsiębiorczości: wskaźniki efektuacyjne vs. kauzalne
Mental Models of Entrepreneurship’ Effectuation vs. Causal Indicators

Summary/Abstract: The main goal of the article was to create the list of indicators that diagnose the mental model of entrepreneurship. Two approaches to entrepreneurship were presented: the classic causal approach, in which an entrepreneur focuses on achieving a goal set at the beginning, and the effectual approach, where the identification of available resources and relationshipsis accompanied by searching for business opportunities and change ability of goals. A mental model of entrepreneurship determines not only the perception of business activity but also determines specific actions undertaken in the course of running a venture. The exploration of entrepreneurship from the perspective of mental models allows to integrate the cognitive and behavioral approach and to make comparisons on different. It enables making comparisons at various levels of detail. The analysis of the literature allowed to formulate several main criteria differentiating the effectual and causal mental model of entrepreneurship. They refer to important aspects of entrepreneurial activity: establishing the company’s strategy, the utilization of resources, reactions to unexpected and risky situations, developing business relationships and searching for new solutions. A list of indicators was proposed for each of these areas, which will be used to develop a questionnaire diagnosing the mental model of entrepreneurship.

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