Formy partycypacji społecznej w procesie brandingu miasta – identyfikacja dobrych praktyk
Forms of Social Participation in City Branding Process – Analysis of Good Practices

Summary/Abstract: In recent years, a participatory approach to territorial branding has become more and more popular, emphasizing the importance of internal audience groups in the branding process, treating it as a dialogue between stakeholders. The aim of the article is to indicate the role of social participation in city branding, as well as to identify forms of involving local stakeholders in this process. In order to achieve the goal of the article, a comparison of the possible forms of social participation described in the literature on the subject with the model of the city by Kavaratzis [2008] was made. Good practices of the participation of residents in building the city’s brand on domestic and foreign examples were also pointed out.

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