Customer Preferences Related to Shopping Online
Customer Preferences Related to Shopping Online
Author(s): Ewa Glińska, Ewelina TomaszewskaSubject(s): Media studies, Business Economy / Management, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Marii Curie-Sklodowskiej
Keywords: online shopping; e-consumer;
Summary/Abstract: Nowadays online shopping is becoming more popular among Polish consumers. The aim of the article is to establish the existence of statistically significant differences between certain aspects of the behaviour of consumers when shopping online and their age. The empirical base for the article comprises the material obtained as a result of a survey carried out on a sample of 597 people buying over the Internet.
Journal: Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia
- Issue Year: LI/2017
- Issue No: 2
- Page Range: 87-95
- Page Count: 9
- Language: English