Sprzedaż 4.0 – czyli brak sposobu jest sposobem
Selling 4.0 – No Way to Do It Is a Way to Do

Summary/Abstract: Sales and sales techniques change with the arrival of the next generation of customers. Successful finalisation of sales depends on excellent communication between the salesman and the customer. The key to sales is a proper assessment of the customer’s personality and flexible adjustment of operations to their expectations and requirements. The main purpose of this article is to present the concept of a new sales model based on communication with the use of sales technology 4.0 perspectives in the call center on the foundations of the idea of the industrial revolution 4.0.The detailed objectives are to show how 4.0 sales will be carried out, as well as what are the strengths and weaknesses, opportunities and threats on the way to increase sales effectiveness. The basis for preparing the article was an analysis of literature on sales psychology, sales management and customer service. The characteristics and role of sales 4.0 in increasing the effectiveness of sales over the phone have been described. The article discusses the current state of sales from technology 1.0 to 4.0. It indicates the prospects of applying this knowledge in algorithms and sales applications maximizing profits and sales effectiveness.

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