Management Methods in a Medical Tourism Enterprise Cover Image

Metody zarządzania w przedsiębiorstwie turystyki medycznej
Management Methods in a Medical Tourism Enterprise

Author(s): Anna Maria Wiśniewska
Subject(s): Economy, Tourism
Published by: Społeczna Akademia Nauk
Keywords: medical tourism; tourism management; management methods; agility

Summary/Abstract: In the article, the author will attempt to find an answer to the question whether management methods applied so far in enterprises that provide services in the medical tourism market enable success, whether it is necessary to search for new solutions, different types of relationships, and opportunities for cooperation with numerous entities from the environment company. The purpose of this article is to define the benefits that arise from establishing interorganizational cooperation, and respond quickly to changes in an uncertain, unpredictable and turbulent environment through the use of agility in the organization. The article will be written based on the research from 2018, which is conducted by the author on a selected sample of enterprises, using a questionnaire and interviews. Their results will allow to verify theoretical considerations.

  • Issue Year: 20/2019
  • Issue No: 2.2
  • Page Range: 291-304
  • Page Count: 14
  • Language: Polish