Българската мечта - поглед през рекламите
The Bulgarian dream - a look through the ads
Author(s): Albena PavlovaSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Accounting - Business Administration, Tourism, Human Resources in Economy, Socio-Economic Research
Published by: Нов български университет
Keywords: Advertising; education; uses of advertising
Summary/Abstract: Not only is the educational and upbringing function of advertising not talked about, but not even thought about in Bulgaria. This article looks at the current situation in TV ads and addresses issues that can be helped by incorporating relevant images into ads.
Journal: Годишник на департамент "Администрация и управление"
- Issue Year: 4/2019
- Issue No: 1
- Page Range: 8-17
- Page Count: 10
- Language: Bulgarian