Публично отговорната реклама
Publicly responsible advertising
Author(s): Albena PavlovaSubject(s): Politics / Political Sciences, Social Sciences, Education, Civil Society, Public Administration, Higher Education
Published by: Нов български университет
Keywords: Social advertising; Socially responsible advertising; Corporate social responsibility
Summary/Abstract: The report looks at an unexpected side of advertising– her educational role. The new trends in advertising are presented - those of socially responsible advertising, as well as the opportunities of social advertising. Introducing the concept of “publicly responsible advertising”.
Journal: Годишник на департамент "Администрация и управление"
- Issue Year: 3/2018
- Issue No: 1
- Page Range: 634-648
- Page Count: 15
- Language: Bulgarian