JuicyBits – projektowanie propozycji wartości dla
startupów internetowych
JuicyBits – Designing Value Proposition for Internet Startups
Author(s): Jacek Jakieła, Joanna WójcikSubject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: business model canvas; value proposition canvas; Internet business models development; agile approaches; JuicyBits; WeLearning
Summary/Abstract: The article presents JuicyBits, an agile approach to value proposition development for Internet startups. It can be used by product owners and team members developing this kind of Internet enterprises. This approach uses techniques and tools that can be applied to fast transformation, faster than in case of traditional approaches,the startup’s business idea into e-business system’s product backlog. An approach positively affects the creativity of stake holders and developers as well as innovativeness of the solution under development. The examples on how to use the presented approach have been drawn from the project of web-based social learning platform called WeLearning
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 5.2
- Page Range: 63-80
- Page Count: 18
- Language: Polish