Postrzeganie przedsiębiorstw rodzinnych przez społeczność lokalną
The Perception of Family Businesses by Local Community

Summary/Abstract: Family firms must strengthen their image so that they can be seen as a synonym for economic and family success. The aim of the paper is to show that how family businesses are seen by local community. The result of research, conducted among students, is grandly which elements of the project of creating the image of the family should be emphasized onwards, so as to highlight your individuality and uniqueness.

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