Домакинският печат в модернизацията на българското село: изследване на случай от 30–40-те години на ХХ в.
The housewives’ periodicals in the modernization of the Bulgarian village: a case study from the 1930s-1940s

Summary/Abstract: The article examines social modernization in the Bulgarian village in the first half of the 20th century and particularly the place of the periodicals as a factor for cultural influences. The focus of the study is put on young women’s generation, who improved their educational status and became agents of the social change from towns to villages. The individual perception of the housewives’ (women) press in the 1930s-1970s is based on private archives and interviews, and is done by means of historical reconstruction and social anthropology.

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