Авторски песни в народен дух от България и тяхното привилегироване чрез „меката власт“ на медиите
The author’s songs in folk spirit from Bulgaria and their privilege through the soft power of the media

Summary/Abstract: Author's songs, written in folk spirit, have a rich tradition in Bulgaria and are persistently present in Bulgarian musical history and culture from the mid XIX century to this day. Circulated through media, they gain the status of privileged, popular and attractive specimens, which influence their audiences. The constructed popularity and attractiveness of these songs is a result of the soft power of media, which is dependent on political and socioeconomic context, as well as on the existence of goodwill and sympathy in the interpreters and audiences. At their peak, the most popular author's songs in folk spirit impact the forming of dominant values, tastes and attitudes in Bulgarian society

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