'The hybrid war' in Bulgarian media Cover Image

"Хибридната война“ в българските медии
'The hybrid war' in Bulgarian media

Author(s): Ralitsa Kovacheva
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Political Sciences, Civil Society, Public Administration, Communication studies, Sociology
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: hybrid war; media; disinformation; Bulgaria

Summary/Abstract: The article presents the results of an empirical study on the use of the term 'hybrid war' (and its analogs) in Bulgarian media. It is focused on the use of the concept in meanings and contexts different from those implied by the existing definitions. The study covers the first five months of 2019. The publications in Bulgarian online media are selected through the news aggregation and analysis system 'European Media Monitor' (EMM). The results show that, in certain cases, the concept is not only used with different meanings, but some derivative concepts are created by the media such as 'hybrid propaganda' or 'hybrid content'

  • Issue Year: 2019
  • Issue No: 6
  • Page Range: 174-183
  • Page Count: 10
  • Language: Bulgarian