DAR GELİRLİ TÜKETİCİLERİN GİYSİ SATIN ALMA DAVRANIŞLARI VE GİYSİLERE İLİŞKİN GÖRÜŞLERİ
THE BEHAVIORS OF BUYING CLOTHING AND VIEWS ON CLOTHING OF CONSUMERS WITH LOW INCOME
Author(s): Emine Koca, Fatma KoçSubject(s): Behaviorism, Socio-Economic Research
Published by: Sage Yayınları
Keywords: consumer; narrow income; clothing, fashion;
Summary/Abstract: This study was planned and conducted for the purpose of analyzing the opinions of low-income consumers living in socio-economically different provinces regarding their clothes buying behaviors and views on clothes. The sample of the study, which is a descriptive study, is composed of 448 low-income women and men between the ages of 20-60, who are selected by random sampling method and live in Ankara (149), Istanbul (146) and Van (153) provinces. Household income of low-income consumers includes families with minimum wage and six and twice the minimum wage. The research data were collected by applying the measurement tool prepared by the researchers to the sample group. Chi-Square Test (Chi-Square Test) was applied, p <.05 was interpreted at the level of significance relationship between variables by provinces.
Journal: TURAN-SAM
- Issue Year: 11/2019
- Issue No: 44
- Page Range: 381-390
- Page Count: 10
- Language: Turkish