Perspectives on Sociocultural Communication Today
Perspectives on Sociocultural Communication Today

Summary/Abstract: The paper attempts to answer several questions related to sociocultural communication today such as: how individuals relate to large-scale communities and social processes; how interactions among members of society are conducted; how variations in culture and society affect communication, and how communication, as a complex process, functions from small working groups to the global communication system. Several sociopsychological theories in the postmodern world together with sociocultural communication approaches are discussed with the aim of framing today’s communication. Business, media, education and private accomplishments are examined from an enterprise culture perspective highlighting the changes that have been produced in the condition of communication, and the communication skills demanded by employers. Newly required standards of communication are presented as a selfimprovement project, and the goals the education system must re-think nowadays in order to attain effectiveness in world communication are considered.

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