Expanding the profession of spokesperson in Slovakia after 1989 Cover Image
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Rozšírenie profesie hovorcu na Slovensku po roku 1989
Expanding the profession of spokesperson in Slovakia after 1989

Author(s): Veronika Ševčíková
Subject(s): Communication studies
Published by: Združenie MASS MEDIA SCIENCE
Keywords: spokesperson; press secretary; Press Department;Communications;

Summary/Abstract: Although it might seem that the position of the person responsible for media relation (spokesperson or press secretary) is a new position in Slovak conditions, it is not quite so. With the emergence of the press in the Slovak territory and the need to inform the public gradually, at the ministries and embassies, the positions of press secretaries also emerged. However, this profession was expanded mainly after the Velvet Revolution in 1989 and after the establishment of the Slovak Republic in 1993. Press departments were established in the state sector, in the cities, in the private sectors. Spokesmen became part of press departments as well.

  • Issue Year: 62/2019
  • Issue No: 3-4
  • Page Range: 91-101
  • Page Count: 11
  • Language: Slovak