Post-revolutionary view of the profession of spokesman and press secretary Cover Image
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Porevolučný pohľad na profesie hovorcu a tlačového tajomníka
Post-revolutionary view of the profession of spokesman and press secretary

Author(s): Veronika Ševčíková
Subject(s): Communication studies
Published by: Združenie MASS MEDIA SCIENCE
Keywords: spokesperson; press secretary; internal communication; external communication; crisis communication; press conference; public relations; ethics; journalist

Summary/Abstract: In the period after the 1989 revolution, the public and private sphere began to understand the importance of entrusting some of the employees with the role of contact with the media and the public. The positions of the press secretaries and spokespersons have emerged, but it led to a polemic if it is different or identical profession. In this study, we focus on the similarity and diversity of the work of the spokesperson and the press secretary in the organization and the perception of these positions in the post-revolutionary period. At the same time, we are adding some new ideas of the role of these professions in the current time. We also focus on the cooperation of spokesmen and press secretaries with media and journalists and the mutual perception of their work.

  • Issue Year: 60/2017
  • Issue No: 3-4
  • Page Range: 135-146
  • Page Count: 12
  • Language: Slovak