Milliyetçilik, Dindarlık ve Materyalizmin Yerli ve Yabancı Ürünlerin Satın Alma Niyeti Üzerine Etkisi
The Effect of Nationalism, Religiosity and Materialism on the Purchase Intention of Domestic and Foreign Products
Author(s): Nil Esra Dal, İlknur KorkmazSubject(s): Nationalism Studies, Socio-Economic Research, Sociology of Religion
Published by: İşletme Araştırmaları Dergisi
Keywords: Nationalism; Religiosity; Materialism; Purchase Intention; Domestic Product;
Summary/Abstract: Purpose – The aim of this study is to determine the effect of nationalism, religiosity and materialism on the purchase intention of domestic and foreign products and the mediating role of religiosity between nationalism and purchase intention of domestic and foreign products. Design/ Methodology/ Approach – An online questionnaire was applied to 408 participants residing in Antalya with the easy sampling method. In the study; frequency analysis, descriptive statistics, normality test, exploratory factor analysis, reliability analysis, correlation analysis, regression analysis and regression analysis for mediation role were performed.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 11/2019
- Issue No: 3
- Page Range: 2094-2113
- Page Count: 20
- Language: Turkish