Antalya İlinin Marka Şehir Algısı Hakkında Bir Araştırma
A Research on the Brand City of Antalya Province

Summary/Abstract: Being a brand is important not only for products and services, but also for indivudals, institutions, cities and countries. Being a brand for a product and service ensures that it is distinguished from it is competitors, creates a sense of trust and contributes to the creation of brand loyalty. For cities and countries, it can be said that becoming a brand means more visitors, a revival of trade, the emergence of more business areas, the welfare of the population and the quality of life and more investment. In this study, it is aimed to determine the importance of Antalya’s brand city perception and Antalya city brand opportunities. In this study, 401 participants were reached by using the online survey method.

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