Social Media-based Self-Expression: Narcissistic Performance, Public Adoration, and the Commodification of Reified Persona
Social Media-based Self-Expression: Narcissistic Performance, Public Adoration, and the Commodification of Reified Persona

Summary/Abstract: This paper analyzes the outcomes of an exploratory review of the current research on social media-based self-expression. The data used for this study were obtained and replicated from previous research conducted by BLS, eMarketer, FinanceBuzz, Georgia Institute of Technology, Mobile Marketing Data Lab, Nielsen, OPPO, Pew Research Center, Statista, and YouGov. I performed analyses and made estimates regarding U.S. adults who have ever taken a selfie (%, by ethnicity), the ways in which U.S. Internet users share selfies (%, by demographic profile), % of generation admitting to sharing selfies, U.S. smartphone users who use selfie-sharing apps (%, by age), and U.S. adults who think it is acceptable to take a selfie in various circumstances (%, by age group). Data collected from 5,200 respondents are tested against the research model by using structural equation modeling.

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