Фармакопорнографската ера
The Pharmacopornographic Era

Summary/Abstract: The following excerpt from Paul B. Preciado’s book “Testo Junkie: Sex; Drugs; and Biopolitics in the Pharmacopornographic Era” (2013) introduces the concept of pharmacopornography. The term is used to address the processes of a biomolecular (pharmaco) and semiotic-technical (pornographic) government of sexual subjectivity of which; according to the theoretician; “the pill” and Playboy are two paradigmatic offshoots. Drawing on the works of M. Foucault; A. Negri; D. Harraway; G. Agamben; M. McLuhan; etc.; Preciado attempts to map out the cartography of transformations in industrial production during the 20th century; using as an axis the political and technical management of the body; sex; and identity. Preciado states that the real stake of capitalism today is the pharmacopornographic control of subjectivity and argues that changes in capitalism that we are witnessing are characterized not only by the transformation of “gender;” “sex;” “sexuality;” “sexual identity;” and “pleasure” into objects of the political management of living but also by the fact that this management itself is carried out through the new dynamics of advanced technocapitalism; global media; and biotechnologies.

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