The world language of Bauhaus and new typography Cover Image

Баухаус и Новата типография – един световен език
The world language of Bauhaus and new typography

Author(s): Vesselina Valkanova
Subject(s): Social Sciences, Fine Arts / Performing Arts, Media studies, Visual Arts, Communication studies, Theory of Communication
Published by: Софийски университет »Св. Климент Охридски«
Keywords: Bauhaus; New Typography; Modernism; Functional Design; Typography; Photography; Swiss Design; Web Design; International Style; Usability; Communication Design

Summary/Abstract: The article is dedicated to the 100th anniversary of the creation of the BauhausSchool - one of the most influential visual styles of the twentieth century, established as aglobal and international visual language. Created in times of political, social and technologicaltransformations, Bauhaus dramatically changes the European visual environmentthrough the ideas of elementary typography. One of the axioms of modern design – „formfollows function“ - emphasizes rationality and subordinates the aesthetics of usability, theobjective approach and the non-personal expression. Typography is one of Bauhaus‘s essentialmeans of expression. The new typography, through the visualization of Bauhaus‘sproducts, gradually strengthens European aesthetics through its clear organization, strongcontrasts of color, sizes and arrangement, a thoughtful, strictly standardized policy of usingimages and fonts. Bauhaus‘s ideas can be traced back to the Swiss design, magazine stylesand practices of the second half of the twentieth century, as well as today‘s webdesigners‘approaches.