Systematization Of Factors Influencing Competitiveness Of Food Products
Systematization Of Factors Influencing Competitiveness Of Food Products
Author(s): Larysa Strashynska, Volodymyr StrashynskyiSubject(s): Economy
Published by: Wyższa Szkoła Ekonomiczno-Humanistyczna
Keywords: competitiveness; food products; factors influencing competitiveness; safety; quality; trade mark; advertising; behavior of competitors; sales promotion; packaging functions
Summary/Abstract: The article examines and generalizes factors that influence the competitiveness of products. From the investigated factors are allocated and structured factors influencing the competitiveness of food products. The most important of them - safety, quality and price. Also considered are factors such as trademark, advertising, competitors behavior, packaging, sales promotion, functionality, etc. It is established that in the aggregate all factors are the system of food products competitiveness at a separate food enterprise, and each individual factor depends on a number of other indicators. Affecting the competitiveness of products, factors change each other. Thus, the manufacturer must take into account the optimal ratio of factors of competitiveness of products.
Journal: MIND Journal
- Issue Year: 2019
- Issue No: 7
- Page Range: 1-8
- Page Count: 8
- Language: English