E-kampanje u Srbiji 2012.
E-campaigns in Serbia 2012
Author(s): Dušan SpasojevićSubject(s): Media studies, Electoral systems, ICT Information and Communications Technologies
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: lections; Serbia; internet; campaigns;
Summary/Abstract: In this article we discuss the importance and characteristics of internet usage in electoral campaigns in 2012 Serbian elections, with specific interest in structural conditions and social significance of internet. Therefore our interest is more related to the ways in which parties and media use internet, and less concerned with content and form of messages. Although it is clear that internet has growing importance for younger population and their political preferences, our intention is to evaluate the role of internet campaign regarding the entire political community and mainstream political scene.
Journal: Politički život
- Issue Year: 2012
- Issue No: 5
- Page Range: 45-52
- Page Count: 8
- Language: Serbian