Omnichannel jako nowoczesny model sprzedaży wielokanałowej
Omnichannel as a modern multiple channel sales model

Summary/Abstract: The article discusses the issue of multiple channel sales. The initial part presents the basic expecta-tions of modern consumers in relation to the sales process, which indicate the legitimacy of using the multiple channel strategy. The next part describes the differences between the muti-channel, cross-channel and omni-channel sales models. The final part of the article presents the most modern multi-channel sales strategy that is omni-channel. In this section, the article points to various defini-tions of the omni-channel concept and describes the importance of channel integration as the basis of this concept.

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