Mobile payments – a new e-commerce development trend Cover Image

Płatności mobilne w rozwoju e-commerce
Mobile payments – a new e-commerce development trend

Author(s): Zbigniew Chłopek
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: e-commerce; mobile payment; Internet

Summary/Abstract: The constantly growing group of consumers using the Internet shows the world and Polish direc-tion of trade development. Companies which sees this tendency invest considerable resources in this channel, often achieving tangible benefits. However, it is not true that e-commerce will take over all of the trade. It is one of the sales form. Traditional sales will continue unchanged in parallel to its digital counterpart. Customers still value contacting face to face. At the present time, the speed of information transfer is crucial. The shorter product lifecycles force a very efficient opportunity to access goods so that the customer interested in the product can buy it before loses its attractiveness to the next consumer's desire. The payment method that allows you to use the purchase without thinking about the possess funds, makes it very easy to make quick, impulsive decisions that fully corresponds to today's customer.

  • Issue Year: 131/2018
  • Issue No: 2/2
  • Page Range: 29-36
  • Page Count: 8
  • Language: Polish