Innovative Marketing E-commerce – Tracking Customer Preferences Cover Image

Marketing innowacyjny e-usług
Innovative Marketing E-commerce – Tracking Customer Preferences

Author(s): Zbigniew Chłopek
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: e-commerce; Big Data; analytics; Payever

Summary/Abstract: The base of article is to show how big changes are made in last two decades in ways of communicate with client. The institute of traditional marketing need to be totally transform and adapted to new reality. Success of company is to predict customer needs. Nowadays internet and social media are place where “conversation” take place. Analysis of this area is require to company development.

  • Issue Year: 126/2017
  • Issue No: 1/2
  • Page Range: 37-44
  • Page Count: 8
  • Language: Polish