Media online samorządów lokalnych – nowa struktura w systemie medialnym. Próba ujęcia in statu nascendi
Online Media of Local Governments – A New Structure in the Media System. An Attempt to Capture In Statu Nascendi

Summary/Abstract: The dynamic development of Internet communication changes the environment in which the media function. This applies not only to publishers and private or public broadcasters, but also to local governments. In this environment, there are numerous press titles and electronic media whose administrators are presidents or mayors elected in direct elections. They create not only traditional media. Recognizing the opportunities offered by the Internet, they develop media allowing for a new type of content distribution through their own online services, applications, blogs and social networking sites. On the one hand, they should comply with the provisions resulting, for example, from press and copyright law, regarding radio and television broadcasters. On the other hand, municipalities are burdened with numerous obligations resulting from acts regulating the functioning of local governments. As a public institution, they are subject, among others, to the acts on access to public information and the re-use of public sector information. The author tries to show that the municipalities operate on the media market in special circumstances. Therefore, their existing positioning in the media system should be verified, especially as a result of the dynamic development of new media (blogs, social websites, so-called internet TV, etc.). For confirmation, the author presents the results of research and numerous examples confirming the creation by local governments of a separate structure in the media system.

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