CITTASLOW IDEAS AS ELEMENTS OF BUILDING A TERRITORIAL BRAND. A CASE STUDY OF KALETY
CITTASLOW IDEAS AS ELEMENTS OF BUILDING A TERRITORIAL BRAND. A CASE STUDY OF KALETY
Author(s): Katarzyna PonikowskaSubject(s): Evaluation research, Rural and urban sociology, Economic development, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: Cittaslow; territorial brand; sustainable development;
Summary/Abstract: The article covers the topic of implementing Cittaslow ideas into a territorial branding strategy. The study is based on a Kalety case study, the town located in a postindustrial Silesian area. The author presents main theoretical issues of place branding along with those connected with functioning of a Cittaslow network.
Journal: Zarządzanie Publiczne
- Issue Year: 46/2019
- Issue No: 2
- Page Range: 119-129
- Page Count: 11
- Language: English