Zaufanie determinantą nawiązania i rozwoju innowacyjnych powiązań integracyjnych w agrobiznesie
Confidence as a determinant of establishing and developing innovative integration connections in agribusiness

Summary/Abstract: Trust is the main product of the norms of social co-operation anchored in the national andgroup culture that make up social capital. The main objective of the study is to show the importanceof trust in initiating and developing innovative integration ties, such as cluster structures. It playsa special role in creating the expansion of integration links - the participants of the integrated systemgive the trust to each other, with an indication of the leader of the cluster. Confidence creates opportunitiesto reduce transaction costs that are extremely important in the functioning of mechanisms,where, on the one hand, any particularizes, and on the other, too much regulation and procedurescan disrupt both the cluster’s own way of functioning and influence the dominance of corporate andbureaucratic culture.The study presents the results of own research carried out among entrepreneurs-participantsof cluster structures operating in the agribusiness of the Podkarpackie Province. Theyshow that the level of trust, being a key factor of social capital, is the basis for building everystructure of network cooperation. It was also proved that properly functioning, as well as formingintegration structures occurring in the economy, are one of the essential conditions for itsdynamic expansion.

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