Ecologisation of consumption as a trend in consumer behaviour – implications for future research
Ecologisation of consumption as a trend in consumer behaviour – implications for future research

Summary/Abstract: Given the challenges of the present day, the importance of knowledge about ecologisation of consumption and the possibilities of stimulating its development is increasing. Although a lot of studies have been conducted in this area, there is a need to intensify and extend them to new contexts in order to explain the behaviour of consumers of green products and identify barriers to ecologisation of consumption. The goal of the paper is to present the determinants that shape and differentiate the behaviour of the consumers of eco-products as well as to identify the resulting implications for further marketing research on ecologisation of consumption.

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