REALIZATION OF REGULATIVE COMMUNICATIVE TACTICS IN DIRECT TRADE SITUATIONS Cover Image

РЕАЛІЗАЦІЯ РЕГУЛЯТИВНИХ КОМУНІКАТИВНИХ ТАКТИК У СИТУАЦІЯХ НЕОПОСЕРЕДКОВАНОЇ ТОРГІВЛІ
REALIZATION OF REGULATIVE COMMUNICATIVE TACTICS IN DIRECT TRADE SITUATIONS

Author(s): Iryna SHKITSKA
Subject(s): Applied Linguistics, Evaluation research
Published by: Uniwersytet Adama Mickiewicza
Keywords: regulative communicative tactics; constructive / destructive tactics; communicative method; linguistic means;

Summary/Abstract: The article focuses on the research of the communicative behavior manifestations of the Ukrainians in the direct trade situations. The constructive and destructive regulative communicative tactics used by sellers and buyers have been separated and classified. The communicative methods and linguistic means with the analyzed manipulative potential have been described.

  • Issue Year: 1/2019
  • Issue No: 7
  • Page Range: 153-163
  • Page Count: 11
  • Language: Ukrainian