Çështjet e mjedisit të trajtuara nga mediet e reja
Environmental issues portrayed in new media

Summary/Abstract: By the developing of internet technology online Medias have “bloomed”. Now we can count over one hundred portals which are leaded from journalist and non-journalist in profession where each citizen can make a comment post, can send new or facts whichsometimes lead to “fake news”.The citizen journalist is putting in question the journalism as a profession, eventhough it has risen thecompetition. If a professional journalist can hide the facts because of censure or self-censure the citizen journalist shows the facts. For this reason it is becoming very difficult to hide the real news.Meanwhile the developing of media technology leads to immediate broadcast of the news and on the rises of the audience. Though the quality of media has fallen we have an increase in numbers of online Medias for this reason we have an increase on the audience quantitative.This is why classic media are trying to exploitthis kind of technology,sonearly each show in TV has its own web page where they deliver the public news of their shows and all these pages are summarized in their TV portal which deliver the news on the audience too. News of edition and shows are also delivered by social media. The desire of click leads on the increase of the competition of spreading the news more quickly on the media. On the other hand portals, webs and classic media from time to time are supplied with news by social media. In contrast of classic media which have the opportunity to investigate the incoming news in the newsroom portals immediately public them by producing “fake news”. We have an interactive communication between journalist and audience which time by time they change their roles. A monitoring of debate on environment protection of classic and new media’s shows how they supply each other with news and how do the actors of these debate communicate with the media and the audiences.

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