SUR QUELQUES TYPES DE MÉTAPHORES DANS LE DISCOURS ÉCONOMIQUE
ON SOME TYPES OF METAPHORS IN THE BUSINESS DISCOURSE
Author(s): Marinella ComanSubject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Semantics
Published by: Editura Universitaria Craiova
Keywords: conceptual metaphor; metaphorical conceptualization; professional and non-professional economic discourse; cognitive approach;
Summary/Abstract: This article aims to identify and analyze the metaphors in the business discourse because the metaphorical model is a productive means of representing the most relevant development of economic concepts. The study of metaphors is a particularly interesting subject and our attention will be focused on the metaphorical expressions of the three levels of the business discourse: the scientific business discourse, professional and lay business discourse. Metaphorical conceptualization is a fundamental process of thinking, widely implemented in scientific modeling, including the business discourse. Metaphor allows two disconnected universes to find points of convergence in order to maximize communication within the business discourse.
Journal: Analele Universităţii din Craiova. Seria Ştiinţe Filologice. Limbi şi literaturi romanice.
- Issue Year: XXII/2018
- Issue No: 1
- Page Range: 41-49
- Page Count: 9
- Language: French