MARKA VE MARKA FARKINDALIĞI
BRAND AND BRAND AWARENESS

Summary/Abstract: Unlike a brand product or service, only a commercial meaning does not concern. The brand is a work of emotion. So the brand concept; It can be defined by feeding from each other in parallel with the concepts of emotion and perception. Today, brands have become symbols of companies' reason of existence and value systems. Companies that are able to catch up with this trend and who can make contact with their consumer passion, responsibility and compassion with their interests will grow and succeed in the future. In other words, as the role of brands becomes more important, marketers need to find new and innovative ways to create their brands. In the study, firstly the concept and history of the brand is given. Then, a wide literature study on brand strategies, brand connotations / positioning, brand perception, identity, personality, image, attitude, loyalty, awareness, value and self-existence has been included. Detailed analysis of the concept of tır brand i and clearly identifying the concepts related to the brand will add original value to the literature.

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