Sinema Perde Reklamlarının Seyirci Üzerindeki Etkisi: Üniversite Öğrencileri Üzerine Bir Araştırma
Effects on Cinema Screen Advertising on Audience: A Research on University Students

Summary/Abstract: Cinema is one of the most influential branches of art to mobilize the masses. Cinema especially has increased since 2005 and it has lived most brilliant period in last five years. There is a continuous increase in both the number of audiences and box office. Turkish Cinema Industry has experienced a significant growth. This growth also has attracted to attention of the advertising industry and has collaborated in many fields with cinema. Turkish Cinema is in harmonious relationship with the advertising industry in terms of content place and finance. The cinema industry offers creative advertising to advertisers at many different points. One of the most frequently used types of advertising in this field, which is expressed a cinema advertising, is screen advertising. Screen advertising is a concept used for commercials that are shown before or break of motion picture. Screen advertising is a serious source of income for cinema in many countries around the world.

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