Destination Branding Process Exampled by the South Coast Baltic Region
Destination Branding Process Exampled by the South Coast Baltic Region
Author(s): Aleksandra Łapko, Martina MüllerSubject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: tourist brand; destination brand; South Coast Baltic; nautical tourism; tourism marketing
Summary/Abstract: Destination branding is a complicated, long-lasting and challenging process because destination is the most complex tourist product which involves various other tourism products and various entities what requires a special approach.
Journal: International Journal of Contemporary Management
- Issue Year: 17/2018
- Issue No: 4
- Page Range: 283-301
- Page Count: 19
- Language: English