The Cross-Cultural Comparison of Different Communication Styles Among Convention and Visitors’ Bureaus (CVB)
The Cross-Cultural Comparison of Different Communication Styles Among Convention and Visitors’ Bureaus (CVB)
Author(s): Krzysztof Celuch, Aldona Glińska-Neweś, Mathilda van NiekerkSubject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: destination marketing; communication; convention bureau
Summary/Abstract: Convention and Visitors Bureaus (CVB) and Destination Marketing Organisations (DMOs) play a crucial role in marketing and promoting a city, region, or country through creating an image of the destination as an attractive target and meeting area. The effectiveness of the overall process is influenced, among others, by the efficiency of the CVBs’ communication with its key stakeholders.
Journal: International Journal of Contemporary Management
- Issue Year: 17/2018
- Issue No: 4
- Page Range: 27-43
- Page Count: 17
- Language: English