Rola jednostek Convention Bureau w marketingu regionów turystycznych w Polsce
The role of Convention Bureaux in tourism regions marketing in Poland

Summary/Abstract: In the years 2001-2013 in Poland, there were eleven Convention Bureaux established, working in tourism regions marketing in terms of raising meetings and events. During that period, the selected ones adopted international patterns to fit them to Polish economic situation, while others created their own business model. Meetings industry as a discipline was noticed by the regions which can be assessed by analyzing the number of investments related to conferences and exhibitions. Local authorities raise meetings and events, which had to be a way to generate additional income and boost local economy. The purpose of this article is to show that the actions of Convention Bureaux allow us to evaluate the position of various cities on the meetings market in Europe.

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