The Rise of International Festivals and the example (Case Study) of Sziget
The Rise of International Festivals and the example (Case Study) of Sziget

Summary/Abstract: The touristic importance of music festivals is increasing throughout Europe. More than a thousand festivals of international interestexist on the continent, and their creative concepts are also increasingly important. Only events with a program including unique elements ofinternational interest can stand out from the crowd. In addition to the creative concept, determinant factors include accommodation options,accessibility, price level, and country/city image. The organizational background of these events is also important: programming, marketing,sponsorships, technological/technical and fi nancial divisions all play an important role in the international character of a festival. What ismore, internationalism also needs to appear in the corporate structure.The authors address this topic not only through an analysis of international literature, but also through a case study based on an indepthinterview research performed with the management of the Sziget Festival. The aim of the study is to show music festival organisers andfuture festival organizers how to build and operate an international festival and enrich the relevant literature, creating a solid theoretical base

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