ROLE OF FAIRS IN KNOWLEDGE MANAGEMENT PROCESSES IN ORGANIZATION - RESEARCH FRAMEWORK
ROLE OF FAIRS IN KNOWLEDGE MANAGEMENT PROCESSES IN ORGANIZATION - RESEARCH FRAMEWORK

Summary/Abstract: Modern times fairs are large and significant business and social events. In this respect, fairs management can be viewed as a process of event management. If knowledge in the field of knowledge management is applied, fairs can be referred to as large systems or organizations in which knowledge management takes place. From the point of view of knowledge management, fairs represent the great learning organization. In the context of knowledge management, organizations and enterprises also represent learning organizations and systems in which knowledge management takes place. The fairs in this paper are viewed from the point of view of the role they play in the processes of knowledge manage¬ment in organizations – primarily business organizations or enterprises. The aim of this paper is to create an empirical model for exploring the role of trade fairs in knowledge management processes in organizations, as well as creating a questionnaire for the survey.

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